Phan Huy’s Fall 2025 Couture collection is a poetic exploration of the Vietnamese countryside, brought to life through 36 meticulously crafted looks. Designer Phan Nguyễn Nguyên Huy channels his childhood memories - from sunbaked soil to bamboo rustling and rivers weaving through rice fields - into garments that blend tradition with couture innovation.






Phan Huy, the fashion designer
Phan Huy was founded with a clear mission: to redefine luxury through a fusion of cultural heritage and modern innovation. Their atelier, based in Vietnam, serves as the heart of their craftsmanship, where they combine traditional Vietnamese weaving techniques, natural plant-based dyeing and cutting-edge methods such as laser pattern cutting. Each piece is meticulously handcrafted by skilled artisans with an unwavering attention to detail. Through techniques such as intricate embroidery, silk weaving and hand-draping, they aim to preserve and elevate Vietnam’s rich textile heritage while pushing the boundaries of couture design.
Since its debut at Paris Fashion Week, Phan Huy has captivated the global fashion elite with its exclusive runway presentations and showroom showcases. The brand’s distinctive designs have graced the red carpets of prestigious events, including the Cannes Film Festival, worn by an array of international style icons and celebrities. Among them are Ginta, Jhené Aiko and Miss Universe titleholders Victoria Theilvig and Zozibini Tunzi. The brand has also garnered admiration from Asian superstars like Zhao Lusi, Yang Mi and Fan Chengcheng.
Crafted with meticulous attention to detail in Vietnam, Phan Huy represents a new era of couture, where time-honored techniques meet contemporary elegance. With an expanding global presence spanning Europe, Asia and beyond, the brand continues to shape the future of haute couture - offering a vision of sophisticated cultural authenticity fused with international allure.
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Sources: PHAN HUY Official and Kendam
Photos: courtesy of Phan Huy






















































