Color Forecast: Pantone Color of the Year 2017 - Greenery

 What is the PANTONE Color of the Year?

A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude. Pantone has selected to represent the Pantone Color of the Year 2017. What is it, you ask? It's Pantone 15-0343 Greenery. A refreshing, springy yellow-green shade that evokes feelings of the great outdoors. 

'Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose'. Leatrice Eiseman, Executive Director of the Pantone Color Institute. 

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Greenery is a fresh and zesty yellow-green shade that evokes the first days of Spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

1. BuzziCube 3D in Pistache by BuzziSpace  2. E27 in Green by Mattias Ståhlbom for Muuto 3. White + Green Mugs from Poppin 4. Cubebot® Green by David Weeks for Areaware 5. Lala Stool with Storage Compartment in Green from DwellStudio 6. Link Table Lamp in Green by Peter Stathis for Pablo Designs 7. *22″ Basket in Neon Yellow from Bend Goods 8. Big Love Ice Cream Bowl in Green Bud by Miriam Mirri for Alessi 9. S’well Bottle in Peridot 10. Peacock Chair by Dror Bershetrit for Cappellini

Sources: Design Milk and Pantone