Color Forecasts: Pantone names Ultra Violet as Color of the Year 2018 (01)

With 2018 just around the corner, Color company Pantone has chosen a vibrant purple shade, named Ultra Violet, as its color of the year for 2018. The Ultra Violet color is described by Pantone as "a dramatically provocative and thoughtful purple shade". 

It claims that Ultra Violet is already being put to use by a range of innovative tech and business companies. "Ultra Violet's association with forward-thinking vision has made it a source of inspiration for the most innovative players in business and technology," it said. Companies as large as NBCUniversal, as culturally resonant as Instagram and as burgeoning as Twitch have weaved purple shades into their brand identity as a symbol of their commitment to challenging what's possible in their respective arenas. 

The Pantone Colour Institute has been choosing a Color of the Year since 1999. Last year, a zesty shade of green called GREENERY was chosen. In 2016, Pantone picked two soft colors – a baby blue and dusty pink, see MORE PANTONE BLOGS. Be Inspired .......

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Sources: Dezeen, Pantone, Designboom and Design Milk