Scandinavian Design: Elegant Swedish apartment by Lotta Agaton Interiors

While surfing today on internet I found this elegant Swedish apartment located in the renowned Oscar Properties development. Beautifully styled by the team of Lotta Agaton Interiors. I am in love with the soft grey palette paired with warm beige and brown tones. It looks really elegant and at the same time very peaceful by the balanced color choices. Love the high ceilings too. Later on I will publish another blogpost about this interesting interior designer Lotta Agaton. Be Inspired ........ Earlier I wrote already another blogpost about Lotta, SEE HERE

Lotta Agaton, the interior designer

More about Lotta Agaton

Lotta Agaton is a renowned Swedish interior designer, stylist and founder of Lotta Agaton Interiors, one of Scandinavia’s leading interior design studios. Lotta Agaton is a prominent figure in Scandinavian interior design, known for her multidisciplinary approach that combines styling, creative direction and architectural interior projects. She founded Lotta Agaton Interiors in 2004, a studio that works on a wide range of projects including private homes, offices, retail spaces and commercial styling for international clients. Her studio emphasizes long-lasting quality, functional design and a human-centered approach, ensuring that every space is tailored to the client’s needs and vision. 

Career and Background

Agaton grew up in a family connected to architecture, as her father was an architect, which influenced her early interest in interiors. She began her career as an interior stylist and co-founded the Swedish interior magazine Residence, gaining extensive experience in editorial design and visual communication. After four years at the magazine, she established her own studio which has since become a leading name in Scandinavian interior design. 

Design Philosophy

Her work is characterized by a seamless integration of architecture, interior design and styling, focusing on materials that age beautifully and timeless aesthetics. The studio handles everything from technical architectural drawings to the careful curation of furniture, art and objects, ensuring that each project reflects a cohesive design vision. Agaton also emphasizes the human touch and functionality, creating spaces that are both visually striking and livable. 

Notable Projects

Lotta Agaton Interiors has worked on prestigious projects worldwide including residential complexes like 79 & Park in Stockholm, designed by Bjarke Ingels with interiors curated by her studio. The studio also collaborates with commercial clients on showroom designs, fair stands and visual identity projects, demonstrating versatility across private and public spaces. 

In summary, Lotta Agaton is a highly influential interior designer and stylist whose work blends Scandinavian minimalism with functional elegance, making her studio a benchmark for quality and creativity in interior design.

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Credits:
Styling by Lotta Agaton Interiors
Photography by McCann Sthlm-Instagram
Source: via The Design Chaser

Fashion & Bicycles: The collab between Berluti and Victoire Cycles

Berluti and Victoire Cycles create a beautiful bike with elegant leather accessories. Berluti, the LVMH owned luxury shoe brand, has partnered with French bicycle-makers Cycles Victoire to create the ultimate ride for the modern urban gentleman, a unique tribute to the historical connections between the House and the world of sports.

A small manufacturer based in Clermont-Ferrand (France), Cycles Victoire is an incarnation of the French bicycle-making savoir-faire. Uniting high technologies and exceptional craftsmanship, Cycles Victoire bicycles are produced and entirely assembled by hand in France. The perfect rides for the most demanding of clients. This blogpost is a republish of my blog of 14-11-2014. Be Inspired ..........

All images courtesy of Victoire Cycles and LVMH

Sources: If it's hip, it's here, 2LUXURY2, Berluti.

Runway: Dior Cruise 2027: Old Hollywood Fantasy

The Dior Cruise 2027 show in Los Angeles was a grand event, celebrating the brand's deep connection with Hollywood and the vibrant culture of Los Angeles. The show was presented in the David Geffen Galleries, where the setting was inspired by the city's iconic landmarks and the Californian landscape. The collection, inspired by Hollywood noir and the natural beauty of California, featured a series of dresses with a low waistline and rose embellishments, as well as a Bar jacket with distressed details. The show was a testament to the enduring legacy of Dior's collaboration with Hollywood, with references to past icons like Grace Kelly and Elizabeth Taylor. The collection's design was a blend of glamour and natural elements, creating a unique and memorable experience for attendees. The fashion designer was Jonathan Anderson. Be Inspired .........

"Dior’s rich history in Hollywood was a starting point for this collection, which came to life like a field of Californian poppies in late Spring."

— Jonathan Anderson

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Sources: DIOR, DIOR (02) and Fashion United

Photos: courtesy of Dior.

Art: Beautiful hues of blue in the abstract work by Juan Cruz Reverberi (03)

While surfing on internet this morning I found these beautiful hues of blue in the abstract work by Juan Cruz Reverberi. Love his colorful and expressive abstract pieces as well as his coloruse. I wrote MORE BLOGS about this interesting artist. This blogpost was earlier published on 07-12-2017. Be Inspired ........

More about the artist

Artist Juan Cruz Reverberi was born in Tucumán, a northern city in Argentina, known for its history and education. Winning a prize in a painting contest in Buenos Aires when he was just five years old, Juan Cruz’s artistic career had an unconventional beginning with a six-year degree in architecture, with a background in complex geometry and advanced mathematics. 

The artist Juan Cruz Reverberi. Ph.via Zatista.

Juan Cruz has a natural and intuitive talent that has been honed and expanded on through his traveling experiences around Europe and the Americas especially Hawaii. He received his degree in architecture from the University of Architecture and Urbanism of Tucumán and started working with his father in the family firm at a very young age. Immediately, Juan was immersed in a variety of projects as well as specializing in luxury high rise building apartments in New York City while gaining valuable insight to a deeper passion – painting. 

After living in Maui and New York for a decade, Juan Cruz broadened his artistic methodologies and ability to express his art and design through earth-friendly technologies and ultimately an evolving passion for nature. Juan Cruz’s paintings often inspire questions. Complex geometry and rich textures intrigue viewers who are often surprised to learn that the paintings are in fact both imaginary abstract worlds and human spaces, often filled with water and constantly with an architectural reminiscent. 

Juan Cruz has moved away from figurative painting and drawing and begun experimenting with large format abstracts pieces. His new work is heavily influenced by life experiences he had while working as an architect in Maui and New York. In both his paintings and drawings Juan Cruz Reverberi use color, light, texture and extensive layers to create abstracts symbols that are extremely colorful and expressive. He has engaged in an intellectual and sophisticated but also a spiritual style since the beginning of his career. He states that part of the process is to paint something that speak back to him while painting, inviting him to experience it in a introspective or inward looking manner. 

Currently, he resides in New York, still greatly influenced by Maui’s majestic shoreline, life experiences and a profound respect for the environment. Juan Cruz continues to express his spiritual art. His work appears in public and private collections in the U.S, England, New Zealand and Argentina. In his free time he can be seen windsurfing out East New York or dancing tango in Manhattan.

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Sources: Juan Cruz Reverberi, 1stdibs and Zatista

Decorating with patterned cushions for a great result (02)

Would like to show you some pieces that caught my eye like these beautiful patterned pillows from the company Joss & Main. Great for decorating indoors as well as outdoors. Below you will find the Faye indoor/outdoor pillow in the colors orange and blue. I can't wait to decorate my garden with these lovely pillows. :-) This blogpost is a republish of my blog of 16-06-2016. Be Inspired ........

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 Source: Joss & Main

Sophisticated Interiors: Paris, Living In Style by photographer Reto Guntli

Interesting interiorbook about Paris: "Living in Style" by photographer Reto Guntli. Arguably the most stylish city in the world, Paris has long been known for its sleek, sophisticated interiors. This inspiring volume takes us on a tour of the French capital's most notable dwellings. These luxurious living quarters will truly take your breath away! The decor ranges from classic to contemporary, with intriguing choices of furniture, finishes and materials. Reto Guntli's spectacular yet accessible photography makes you feel right at home. Be Inspired ......

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Source: Amazon

Furniture Design: Aoyama dining table by designer Paul Leroy for Gubi

Be Inspired by this beautiful table collection designed by Danish-French designer and architect Paul Leroy for Gubi in 2008. Paul Leroy found his inspiration in Aoyama, the district in Tokyo, famous for its fashion, trendy restaurants and eclectic shops. He encapulsates the area in a striking table collection. This blogpost is a repost of my blog of 13-12-2024. I wrote earlier more blogs about furniture design, SEE HERE

 

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Sources: LEROY and GUBI
For more Inspiration, see also my PINTEREST account

Fashion: Zara Studio S/S 2026 Ad Campaign by Steven Meisel

Zara Studio Spring 2026 is all about romantic dressing ...... Zara Studio dropped its Spring/Summer campaign and it delivers a quiet romance that feels quite cinematic. Shot by renowned photographer Steven Meisel. This serie feels soft and covetable. Creative direction by Baron & Baron shapes a world that feels pulled from a forgotten attic with sun-bleached interiors and weathered wooden floors. Stylist Karl Templer pulls together pieces that blur the line between delicate and strong. The collection plays with color, layering and texture and feels really fresh. Be Inspired .......

Thank you for reading this blogpost.
Sources: ZARA and Fashion Gone Rogue

Credits:

Fashion Label: Zara. Season: S/S 2026.

Photographer: Steven Meisel. Fashion Editor: Karl Templer