While surfing on internet today I saw this beautiful new modular seating system 'Santorini' designed by interior & product designer Francesco Rota for Paolo Lenti. Love this inviting design, the lines as well as the fresh colours for a relaxing vibe. :-)
Introduced at the last edition of Milano Design Week, Santorini is a new sectional seating system for outdoor use. Open to multiple compositions and free from superfluous elements, the system appeals to those who seek contemporary products with a touch of classic elegance. Earlier I wrote more blogs about this inspiring designer, SEE HERE
More about the designer
Francesco Rota is an interior & product designer based in Milan. He was born in 1966, graduated in product design at Art Center College of Design in 1994, La Tour de Peilz (Switzerland) and in 1998 opened his own studio in Milano where he doesn’t limit his work within only one field. The secret to his long-lasting success lies in the wide scope of his interests: product, furniture, lighting, showrooms, offices, residential interiors, events, etc. In 2004 he lectured in a master’s programme at Istituto Europeo di Design in collaboration with Magis. In 2013 he was appointed creative director of Lapalma. Apart from introducing new products for the brand, he aims at strengthening their positions in the most demanding world markets – Europe, North America and the far East.
Over the years Francesco has collaborated with a number of widely recognised brands such as Bals Tokyo, Barilla, Driade, Fiat, Frag, John Richmond, Knoll International, Lapalma, Lema, Living Divani, L’Oreal Paris, Malo, Martini & Rossi, Mercedes Benz, Moroso, Paola Lenti, Oluce, Versus.
Francesco’s long-term collaboration with Paola Lenti and Lapalma has been extremely productive. He has been awarded with all kind of awards, see his website (About) for more details about this. He also took part in numerous exhibitions worldwide.
The authentic values of Italian design - comfort, simplicity, functionality and visual appeal, are an integral part of Francesco’s philosophy and are present throughout all his works. He often finds inspiration in the beauty of the industrial production processes as well as in the aesthetics of popular iconic designs.
Francesco’s products could be described as elegant, pure forms unaffected by time and fashion. He designs for various companies and environments but always with innate feeling for composition, delicate taste for colour and focus on functionality. His works are aimed at complimenting their settings and contributing to the general feeling of comfort. This design effort is greatly appreciated not only by his partners but also by the audience, a fact that is evident in the increasing interest in his work.
About the enclosed video:
Director Maurizio Natta. Filmed by Fabrizio Polla Mattiot
Soundtrack Universal Music Publishing Ricordi srl
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