Fashion: Loro Piana F/W 2024 Ad Campaign captured in Scotland

Loro Piana sets its F/W 2024 ad campaign in Scotland. Ph: Mario Sorrenti

Captured against the backdrop of a Scottish castle, the new Loro Piana Fall/Winter 2024-2025 Ad Campaign celebrates the Maison’s 100-year legacy and its ties to Scotland, a country with a rich textile heritage but also the land of the thistle flower – a natural tool historically used to brush and raise precious fabrics.  ​

Loro Piana’s history comes to life in a collection that exudes a sense of timeless sophistication with classic shapes and exclusive time-honoured fibres. From signature silhouettes and the Scottish Cheviot fabric to the emblematic fiore di cardo – part of the Maison’s coat of arms since 1951 – a picture of impeccable elegance emerges. The result is a powerful fusion of inspiration, heritage and exquisite savoir-faire. 

Anok Yai shows off the Loro Piana Spagna Mini jacket with the Rassa trousers for the brand’s F/W 2024 ad. Ph: Mario Sorrenti

Bibi Breslin layers up in neutrals for Loro Piana’s F/W 2024 ad campaign. Ph: Mario Sorrenti

Angelina Kendall poses with the Loom bag for Loro Piana’s F/W 2024 ad campaign. Ph: Mario Sorrenti

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Sources: Loro Piana and Fashion Gone Rogue
Photos: courtesy of Loro Piana
Photographer: Mario Sorrenti